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About Us

Food Fight is a locally owned and operated restaurant group with an ever-growing family of unique and diverse restaurants in the greater Madison area. Founded in 1994 by Monty Schiro of Monty’s Blue Plate Diner and local real estate investor Peder Moren, Food Fight Restaurant Group combined their creative vision and business sense with a mission of providing the best possible service and experiences for the greater community.

Multiple Concepts

Providing diverse dining experiences to suit the evolving tastes of the community is central to Food Fight’s mission. Monty’s Blue Plate Diner boasts a 1950’s diner atmosphere while right down the street Tex Tubb’s Taco Palace provides flavors of the southwest in an atmosphere that would make you swear you were in Austin. Johnny Delmonico’s is one of Madison’s premiere steakhouses and The Coopers Tavern is known for having one of the best beer and whiskey selections in all of Madison.

Rest assured, if there is a cuisine you are craving, Food Fight has a restaurant that will keep you coming back for more. Eldorado Grill has critically acclaimed BBQ, and Cento combines old world Italian traditions with modern techniques. Head to DLUX for really great burgers and Luigi’s for Napoleon-style pizza. And there are always new concepts and restaurants in the works and you never know what avenues we will explore next.

Employees: Our Most Valuable Asset

Our people are fundamental to our success. We invest in their career development and overall well-being by promoting from within, providing excellent employee benefits and offering ownership opportunities to outstanding individuals. We take pride in knowing that our employees are happy. We embrace them, not just as workers, but members of our Food Fight family.

Community and Philanthropy

Our business is about more than providing exceptional dining experiences, it’s about giving back to the community we love. Throughout the year, all of our restaurants donate gift cards, food and services to worthy organizations. Be it hosting non-profit events, chef auctions, or special fundraisers, our restaurants continually find new and creative ways to give back to their communities. We have ongoing partnerships with groups like the Second Harvest Food Bank and Dane County’s – Meals On Wheels. Through monies raised at our Sweet Revolutions event, we were able to donate substantial funds to a local Meals on Wheels program through Home Health United where all meals are proudly made by Market Street Diner, a member of the Food Fight family.

Monty and Peder


Learn about the founding fathers of Food Fight and how we came to be.
Left to right: Monty Schiro, Peder Moren

Food Fight first home


It started with one location in 1990 when Monty’s Blue Plate Diner was built into the Severson Service Station.